Imagine visiting your dream house from the comfort of your couch, exploring every corner of it, and picturing your life there! Even though it feels fictional, 3D Virtual Tours are making it true.
Today, the way people purchase, sell, plan, and envision real estate is being transformed by 3D virtual tours. By bridging the gap between ideas and realities, this revolution has permanently changed the real estate sector. As a result, countless buyers are turning to virtual property tours first, before making an appointment for sightseeing.
With the real estate industry shifting drastically, overlooking the hype of 3D virtual tours will be a mistake. Hence, it’s time to explore what this aspect of real estate technology has to offer.
Go through this blog and get an enlightening tour of the most realistic virtual technology!
Let’s say you want to purchase your ideal house but are fed up with searching through lifeless, flat photos. That’s where 3D virtual tours or walkthroughs come to the rescue.
Using a computer, tablet, or smartphone, one can view and explore a 3D model of a property or location online using a 3D walkthrough or virtual tour. You can check out firms that provide 3D tours, such as Sotheby’s International Realty, to get a sense of how it actually operates.
With the ability to move around the 3D model, zoom in and out, and view various angles and perspectives, this real estate technology offers a more realistic and immersive experience than 2D images or videos. This can help the user gain a better understanding of the property’s layout, features, and overall space.
Using specialized 3D proptech tools that take 360-degree pictures of the building or area and software that turns 2D photos into 3D models, real estate may be turned into 3D virtual tours.
Below are some of the popular uses for a 3D real estate walkthrough, including:
Without a doubt, 3D walkthroughs or virtual real estate tours are an affordable marketing tool. After all, such virtual technology can eliminate needless travel and appointments, saving time, money, and inconvenience all at once!
The 3D walkthrough is a masterstroke in redefining real estate. Apart from buyers, every real estate agent and architect needs this indispensable tool.
So, if you want to boost your real estate business, it’s time to explore how 3D virtual tours can be a huge benefit –
When you post a new home for sale, you may receive hundreds of calls from prospective buyers who want to know more about it. It can be tiresome and time-consuming to respond to all of their questions. Customers can view a duplicate of the property on their laptops or cellphones when a competent real estate virtual tour business creates 3D virtual tours for real estate.
Buyers’ attention can be captured in a matter of seconds using interactive virtual tours. Additionally, it might save you the time required to create a blueprint or other complex tasks. Customers who are truly interested in the property will therefore call and request further details.
You can get an excellent virtual staging scope with 3D tour platforms. Here are some examples of how you can avail that –
The hardest thing for most real estate brokers to do is to persuade clients to buy something or sign a lease. VR home tours are useful in this situation since they let customers virtually explore properties whenever and for as long as they like. This creates a feeling of ownership and intimate connection.
Offering virtual tours with a plethora of interactive extras, such as mortgage calculators, details about comparable houses, and neighborhood descriptions, can improve the client experience.
This will assist your clients in gathering all the information they require about properties before reaching out to you to schedule in-person tours of the homes or apartments they are most interested in.
Virtual tours generate more than 40% more clicks on real estate listings than photos do. Higher traffic statistics and more revenues are the results of more clicks. Your real estate website will also appear higher in search results. More prospective buyers may visit your website and look over the residences that grab their eye if you have a few virtual tours.
Additionally, providing a 3D virtual tour encourages visitors to stay on your website longer. Your bounce rate will thus decrease, and low bounce rates increase traffic and search engine rankings. They also improve your web visibility and help you retain more customers.
Adopting 3D virtual tours is like raising a flag that shouts, “We’re tech-savvy, forward-thinking, and ready to reshape the game,” in the real estate industry.
It’s a daring move that distinguishes you in the crowded market and positions your real estate company as the innovator.
You could stand out your business and gain a competitive advantage by using virtual house tours. They will give your listings that extra “wow” element.
Additionally, clients will have more faith in you than in the competition. Some may even appreciate you for having such a brilliant concept! The improved flexibility and enhanced security of digitally viewing a home will be valued by buyers.
The function of the 3D virtual tool itself is an automatic process. However, no tool can guarantee you 100% success if you cannot run it well. That’s why below are some smart guidelines.
Apply the below steps and make the most of the 3D Virtual Tour –
Making sure you have a camera that can capture crisp, 360-degree photos is a smart first step. Buying a stand-alone 360-degree camera is frequently required for this.
To capture circular vistas in a single picture, 360-degree cameras are equipped with numerous wide-angle lenses.
But if you have an add-on tool, you may also frequently use your smartphone to capture the necessary photos. For landlords with smaller portfolios who still wish to make an impression on prospective tenants before an open house showing, this is a more affordable choice that can be ideal.
According to experts, it’s better to take pictures in the same order that you would naturally wander around the house.
Before snapping the photos, you should usually turn on your lights and open your blinds.
To get the best-looking photos, certain cameras and software employ a process called bracketing, which entails capturing images with varying exposure levels and overlaying them.
Placing the camera in each room at eye level is also a good idea. This guarantees that it is above furniture and counters, which could otherwise degrade the image quality. In order to make sure you’re not in the photo, you typically leave the room after taking it using a smartphone app.
In order to make the tour and publish it online, you must next upload your photos to a hosting platform. Here are just a few of the hundreds of 360-degree tour companies and hosting platforms available –
Now, such platforms and complexity affect costs. The monthly subscription price for Immoviewer ranges from $69 for five active tours to $159 for twenty. A tour with up to 15 images costs $16 on Box
Brownie’s ‘pay-as-you-go’ approach, while a tour with 16 to 25 photos costs $24.
Image enhancement options start at $1.60, and 360-degree virtual staging costs $64. The more intricate Matterport trips cost between $250 and $400.
But paying a price for long-term business growth is worth it, right?
Meanwhile, there are also free platforms like Paneek, eyespy360, and RTV Fusion. You can avail them for similar 3D Tour services as well.
You are now prepared to use your photos to make a comprehensive tour that includes the walkthrough and the exit.
Your images will be placed correctly for the virtual tour as long as you take them in the order that the floor plan of the house flows. Editing software like Box Brownie and Immoviewer will arrange your photos in the correct order when they upload. Others use the pictures you take, which also happen automatically, to make a sort of live movie.
In the end, unless you are certain of your ability to do so, there is no reason to attempt to stitch these pictures together yourself. If you like this approach, you may use programs like Adobe Lightroom and Photoshop.
Uploading the tours to the websites you use to advertise your rental properties is the only thing left to do.
It’s wise to use multiple rental platforms when marketing your properties, even if you presumably already know this. If you post on Craigslist, Apartments.com, and Zillow, you’ll reach more prospective renters than if you just posted on one of those sites.
The tour link can be added directly to Facebook or embedded in text messages and email campaigns.
To sum up, 3D walkthroughs and virtual tours of real estate are revolutionary because they provide an immersive experience that is advantageous to both buyers and sellers.
Rethink your market success and make it a central component of your marketing plan! The goal of 3D virtual tours for real estate is to lead the way and establish a new benchmark for your business, not only to remain competitive.
Recall that 3D virtual tours are the real estate industry’s future, and you have the opportunity to take advantage of it! Setting up your real estate website and app to be future-ready is the first step towards something truly remarkable.
So GO AHEAD!
By Proptechbuzz
By Ravi Kumar
