A Melbourne-based worksite safety and productivity platform, 1Breadcrumb, has raised $4 million in a funding round led by Five V Capital. This investment supports the company’s expansion into the UK and US markets. The platform is already used by major firms such as Cushman & Wakefield and Buildcorp.
Founded in 2020 by Paul Wilson, 1Breadcrumb aims to drive digital transformation across high-risk industries. Over 25,000 subcontractors and 300,000 site workers in Australia and the UK currently utilize its system. The platform streamlines safety requirements for subcontractors and site workers, addressing a significant gap in the industry.
In an industry where 65% of Australian construction sites still use paper-based workflows, 1Breadcrumb offers a digital solution. It syncs key information to a general contractor’s project management software, such as Procore, which also participated in the funding round.
“The construction site is still managed with a siloed approach, leading to confusing documentation and hours of manual administration,” says 1Breadcrumb CEO Simon Elliott. Elliott has led the startup since 2021. “We started with the needs of on-site individuals, providing a platform that ensures transparency between general contractors and workers, with an easy-to-follow digital application for compliance and site issues.”
Once onboard, contractors use 1Breadcrumb across various sites and projects, eliminating the need for duplicating paperwork or learning new systems. This approach not only simplifies processes but also drives digital transformation in the construction industry.
Chris Gillings of Five V Capital notes that 1Breadcrumb addresses critical gaps in the technology stack for high-risk industries. “Australia is leading the global trend towards digitizing the construction industry. With its highly regulated market and high labor and material costs, technology like 1Breadcrumb’s drives efficiencies and increases margins,” says Gillings. “1Breadcrumb boosts productivity by giving site workers a voice and sharing their valuable data with project managers.”
Paul Wilson, the founder, remains a shareholder and board member but stepped back from daily operations post-pandemic to focus on worksite safety.
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By Proptechbuzz
By Ravi Kumar
