Thailand welcomes the arrival of Blueground, a furnished flexible rental operator, through a strategic franchise agreement with Chic Republic Public Company Limited. Blueground Thailand aims to introduce over 3,000 quality, design-centric apartments across four cities, including Bangkok, Rayong, Chonburi, and Chachoengsao. The partnership with Chic Republic, a reputable retailer specializing in furniture and home decor, promises to bring hassle-free accommodations to Thailand’s expat and digital nomad community. The initial launch is slated for Bangkok by mid-year.
Christos Misailidis, Blueground’s Chief Sales and Chief Strategic Partnerships Officer, expressed enthusiasm for the expansion, emphasizing the company’s commitment to redefine living spaces worldwide. Blueground’s entry into Thailand aligns with its mission to provide exceptional service, convenience, and flexibility to its global clientele. This move underscores Blueground’s strategic growth initiative, following recent acquisitions of Tabas, Travelers Haven, and Nestpick in 2023.
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By Ravi Kumar
