EasyKnock, a New York City-based platform specializing in home equity solutions, has recently completed the acquisition of the assets of HomePace, a home equity investment firm headquartered in Park City, Utah. The financial terms of the transaction remain undisclosed.
This acquisition marks a significant development for EasyKnock, as it expands the company’s range of products and services aimed at providing consumers with innovative alternatives for buying, selling, financing new homes, and leveraging their equity. Notably, the founding team of HomePace will be integrating into EasyKnock, with executive appointments expected to be announced in the near future.
HomePace, under the leadership of Co-Founder & CEO Joe Cianciolo, has pioneered the Home Equity Investment (HEI) product, enabling homeowners to access their equity without incurring additional debt or interest payments. Instead of imposing monthly interest charges, HomePace aligns its interests with homeowners by sharing in the appreciation of the home’s value upon sale. Homeowners can receive cash sums of up to $250,000 through this model. The company currently operates in multiple states including Arizona, Colorado, Illinois, Minnesota, North Carolina, Ohio, Tennessee, Utah, and Washington.
Led by CEO and Founder Jarred Kessler, EasyKnock offers a comprehensive suite of home equity solutions, aiming to provide consumers with flexible options for managing their real estate assets. In addition to the acquisition of HomePace, EasyKnock has recently expanded its portfolio through acquisitions such as Balance Homes in December 2023, Ribbon in May 2023, and Onder in September 2023, further diversifying its range of offerings in the real estate sector.
Commenting on the acquisition, Jarred Kessler stated, “We are committed to serving American homeowners seeking to enhance their financial resilience. The addition of HomePace’s innovative products addresses a significant market demand and reinforces our position as a leading solution provider in the American real estate landscape.”
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By Proptechbuzz
By Ravi Kumar
