HomeStory, a leading figure in fostering increased mortgage activity through robust customer engagement, has announced the strategic acquisition of HomeCaptain. This acquisition marks a significant milestone in HomeStory’s journey, further solidifying its position as a prominent player in the mortgage industry. The integration of HomeCaptain’s assets enhances HomeStory’s capabilities, particularly through its industry-leading IntelliMatch AIâ„¢ technology, enabling lenders to forge more tailored customer experiences and expand their outreach effectively.
Empowering Lenders through Innovation
John Price, CEO of HomeStory, expressed excitement about the acquisition, emphasizing its potential to offer lenders an even more potent solution to connect with top-tier real estate agents and facilitate seamless homebuying experiences for their clientele. This strategic move underscores HomeStory’s commitment to continuous innovation and market leadership.
Key Benefits of the Acquisition
The acquisition brings forth several advantages for HomeStory and its partners:
-Enhanced Lender Relationships: With established connections with major mortgage lenders like Citi, HomeStory’s network and reach are significantly broadened.
-Augmented IntelliMatch AIâ„¢: The proprietary IntelliMatch AIâ„¢ technology receives a substantial boost in depth and granularity, ensuring that lenders engage with the cream of the real estate agent crop, thereby driving increased mortgage activity.
-Unmatched Market Leadership: HomeStory now dominates the industry by powering 50% of the top retail mortgage lenders, highlighting its unparalleled market position.
-Proven Results: HomeStory’s programs consistently yield impressive results, with lenders reporting a minimum 2x mortgage pull-through rate.
About HomeStory
HomeStory stands as the leading force in driving heightened mortgage activity through profound customer engagement. Equipped with the state-of-the-art IntelliMatch AIâ„¢ technology, HomeStory’s innovative platform offers nationwide MLS search, real-time customer nurturing, and seamless integrations with various systems crucial to mortgage operations.
Its unique ability to curate and manage custom agent networks ensures optimum performance levels and enhances existing lender relationships. With a reach extending to over 100 million consumer households and a track record of success, HomeStory remains the go-to partner for lenders prioritizing customer satisfaction and business growth.
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By Proptechbuzz
By Ravi Kumar
