Micro Mitti, founded in 2023 is an Indian PropTech start-up transforming the real estate market by offering fractional property investments. The seamless online platform leverages advanced technologies like AI, ML, and data analytics and enables investors to identify opportunities and invest transparently in premium real estate assets without the high costs or hassles of full ownership.Â
• Recently, Manoj Dhanotiya, founder and CEO of Micro Mitti discussed how innovative technology is transforming real estate and driving wealth creation in India.
• India is poised to become a $30 trillion economy in the next two decades and this growth will primarily come through Tier 2 and Tier 3 cities.
• The Micro Mitti model allows new investors to enter through the private equity model in a secured and compliant way, with a lower ticket size, and easy exit options.
In an exciting LIVE session, Manoj Dhanotiya, Founder & CEO of Micro Mitti, discussed how the Indian PropTech start-up is transforming wealth creation through innovative real estate and fractional investment concepts. The visionary entrepreneur is empowering individuals to grow their wealth regardless of their financial background. He is the former CEO and founder of AITrillion, a SaaS platform helping 1000+ e-commerce brands worldwide with sales and marketing automation. With 15+ years of experience in tech and management, Manoj Dhanotiya has worked with top brands like Harley Davidson, TeleBrands, 1800LawFirm, etc., and has successfully launched numerous large-scale projects. He is a Harvard certificate holder, a University of Cincinnati alumni, and has won several awards including the Times Achievers Award 2022 for his entrepreneurial feats and social impact.
Hailing from Indore, a Tier 2 city in India, the first-generation entrepreneur believes that these cities will emerge as the nucleus of economic development in India. According to Manoj Dhanotiya, “Development is shifting to Tier 2 cities. Tier 1 cities like Delhi or Mumbai are already saturated, there is very little land availability and growth has slowed”. India is poised to become a $ 30 trillion economy in the next two decades and this growth will primarily come through Tier 2 and Tier 3 cities. Then, there is the China Plus One strategy that will rapidly boost infrastructure, manufacturing, defence, logistics, etc. in the next 5 – 10 years. The growth in every sector will be accompanied by a demand for land and property, and real estate will grow by leaps and bounds in India. For Manoj Dhanotiya, the definition of real estate is not limited to buying and selling homes and commercial properties. He said, “New real estate will come with value additions powered by technology and growth”. PropTech, marketing, legal, and financial experts will play a huge role in this transition.
According to Manoj Dhanotiya, a new generation of stock market investors less than 30 years of age in India are excluded from real estate investing due to negative perceptions associated with the sector and high ticket sizes. Young investors have limited savings, which is neither enough for buying a house, nor for investing in real estate for wealth creation. Micro Mitti is revolutionizing wealth creation by introducing fractional investments in real estate and creating a new generation of investors who can invest in real estate projects as partners irrespective of their experience or financial standing.
Through a transparent process, Micro Mitti is able to create trust in real estate investors. The traditional mode of partnering informally to invest in development projects is being replaced by new-age financial instruments like equity, private equity, SM REITs (Small and Medium Real Estate Investment Trusts), and fractional investments. For the first time, the Micro Mitti model is enabling small and medium investors to take advantage of the high appreciation of real estate markets.
Manoj Dhanotiya said, “We want new investors to come in through the private equity model in a secured and compliant way under SEBI (Securities and Exchange Board of India) and MCA (Ministry of Corporate Affairs) regulations. The model is unique compared to SM REITs as investors can become partners from the first day of project development and take advantage of capital appreciation rather than depend only on rental yields for profit”. Each project will be initiated under an SPV (Special Purpose Vehicle) which will be managed by Micro Mitti. As per SEBI regulations, a maximum of 200 investors will buy shares of the company with Micro Mitti investing equally. After the project’s completion, there will be an easy capital exit for everyone after a significant appreciation in their investments. As per norms, the minimum investments are to the tune of Rs. 10 lakh but Manoj Dhanotiya expects ticket sizes to come down further, enabling common people with modest savings to benefit from fractional investments in real estate.
Micro Mitti leverages new technologies like AI, data analytics, and ML (machine learning) to drive wealth generation in real estate. AI-driven decision-making in real estate is based on powerful predictions about land parcels and demography which show high growth potential. The rental property market is benefitting immensely from tech-powered communities and security mechanisms. Cutting-edge blockchain technologies are helping us verify critical data like land ownership and land use details by maintaining record trails of land registry and minimizing risks traditionally associated with real estate investments. In this scenario, Micro Mitti aims to capitalize on the opportunities arising in real estate markets especially in Tier 2 cities in India through its innovative fractional real estate investments model. This model will democratize real estate by allowing greater access to small and medium investors and making them equal partners in India’s economic boom.
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By Ravi Kumar
