India’s real estate market is undergoing a gradual transformation, reflecting a shift in buyer preferences and developer strategies. The focus is moving away from traditional location-size valuation models and towards homes designed for sustainability, efficiency, and long-term adaptability.
As cities expand and infrastructure improves, developers are responding with projects that reflect changing urban lifestyles. Technology integration, environmentally responsible construction, and functional design are becoming key considerations.
Modern housing is increasingly defined by features such as solar panels, rainwater harvesting systems, and smart home technology. These elements are becoming standard in new developments, especially in urban regions. The goal is not only to reduce long-term energy costs but also to support a more climate-resilient urban future.
Sandeep Chhillar, Founder and Chairman of Landmark Group, notes that the idea of luxury in real estate has evolved. “It’s not just about finishes or skyline views anymore,” he says. “Buyers are now looking for experiences—homes that are smart, efficient, and aligned with their values.”
As per the India Smart Home Market Outlook, the country’s smart home market is growing at a compound annual rate of over 35%. This growth highlights increasing interest in intelligent climate control, automated security, and energy-saving infrastructure.
Gurpal Singh Chawla, Managing Director of TREVOC, highlights this trend in the NCR region. “Buyers today expect technology-enabled homes with spacious layouts and long-term value. We’re seeing demand driven not by trends but by informed, forward-thinking buyers.”
Developers are now incorporating features such as electric vehicle charging points, natural ventilation systems, and climate-responsive materials, which are fast becoming basic expectations.
The shift toward smarter living also aligns with broader economic and policy developments. A joint study by NAREDCO and EY projects that the Indian real estate sector is poised to reach a $1-trillion valuation by the end of the decade. Much of this growth will be driven by digital innovation and initiatives like the Smart Cities Mission.
Prateek Tiwari, Managing Director of Prateek Group, points to the increasing role of tech in creating more livable, functional homes. “Technology is no longer an add-on—it’s embedded into how homes are imagined and built. From energy solutions to security systems, we’re designing for future-ready living,” he explains.
New-age homebuyers, particularly millennials and NRIs, are reshaping the market. There is a clear shift toward homes that balance aesthetics with function and environmental responsibility.
Rajjath Goel, Managing Director of MRG Group, believes this is more than a passing preference. “Buyers want homes that reflect their priorities—comfort, style, and a lower environmental footprint. This is becoming a long-term expectation, not a temporary trend.”
As India’s real estate market continues to evolve, sustainable design and smart living features are emerging as core components of modern developments. With support from technology and policy, the next phase of urban housing is already underway—reshaping how India lives in the years ahead.
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By Proptechbuzz
By Ravi Kumar
