Key Data has solidified its position as the exclusive data partner for the UK Short-Term Accommodation Association (STAA), a pivotal move in enhancing industry insights. Through this agreement, the STAA gains access to market reports and trends, facilitating the tracking of industry performance across the United Kingdom.
Drawing data directly from short-term rental professionals and leading property management systems, Key Data offers trustworthy, real-time insights into occupancy, daily rates, benchmarking, feeder markets, and other crucial metrics. Founded in 2017, the STAA unites nearly 100 businesses nationwide, advocating for industry standards and engaging with policymakers.
STAA members can now leverage Key Data’s intuitive dashboard at a preferred rate, granting access to essential performance metrics such as average daily rate (ADR), revenue per available rental (RevPAR), occupancy, booking window, and more than 40 other key indicators. The collaboration streamlines the process of assessing performance and comparing it to market benchmarks.
Louise Birritteri, Director of Research at the STAA, expressed enthusiasm about the collaboration, stating, “We are thrilled to announce our collaboration with Key Data, a renowned leader in our industry. This partnership marks a significant step for the STAA, enabling us to leverage precise and relevant data to enhance our work for our members.”
Sally Henry, VP of Business Development EMEA at Key Data, emphasized the importance of the partnership, stating, “We couldn’t be more proud to partner with STAA, who have done so much great work on behalf of their members. We’re looking to support STAA with accurate data to be used for advocacy to help improve standards and drive growth for their members.”
Key Data, also the exclusive data partner of other notable associations such as the Vacation Rental Management Association (VRMA), STAMA Greece, ASTRA, and the ASSC, continues to provide comprehensive market insights through its expertise in data collection and analysis.
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By Proptechbuzz
By Ravi Kumar
