Landing, renowned for pioneering the premier membership for adaptable apartment living, disclosed its acquisition of Barsala, a prominent tech-driven flexible housing operator, for $30 million. This strategic move enhances Landing’s comprehensive Autopilot service, which optimizes revenue for multifamily property partners by integrating furnished, flexible living options into their apartment complexes. The acquisition entails the integration of over 1,000 units spanning 11 markets into Landing’s Autopilot program.Bill Smith, Founder and CEO of Landing, stated, “By leveraging technology and strategic marketing, Barsala has established a profitable model and solid reputation, fostering robust collaborations with class A multifamily property owners. This acquisition empowers us to extend the advantages of our Autopilot platform and the heightened demand from our qualified members to an expanding network of property owners nationwide, while also offering our members access to fully-furnished apartment homes in new markets.”Established in 2016, Barsala has partnered with multifamily developers across the nation to transform numerous vacant, non-revenue generating units into fully-furnished rentals. Their flexible lease-up options typically commence generating revenue within 30 days for partners. Now, as part of Landing, their partners gain access to immediate demand through Landing’s nationwide community of members seeking quality, furnished apartments. Additionally, property owners can tap into Landing’s corporate housing demand and mitigate vacancy periods with Standby bookings.Michael Monu, Founder and CEO of Barsala, expressed his enthusiasm, stating, “Bill is an exemplary visionary and an exceptional entrepreneur. I am excited to collaborate with him and the entire Landing team, sharing their vision for a more flexible future. Landing is spearheading the democratization of flexible living, and this acquisition amplifies the potential to fill vacancies and optimize revenue for both new and existing property partners.”Michael Monu will transition to Landing as President of the Barsala division, while Co-Founder and CTO, Michael Copley, will assume the role of VP of Technology Operations.About Landing: Landing revolutionizes the way people experience living by offering an unprecedented all-inclusive, adaptable living experience through a subscription model. Members gain access to a meticulously curated selection of furnished apartments and a range of amenities. Landing apartments are currently accessible in over 375 cities across the United States and expanding. The company was founded in 2019 by Bill Smith.About Barsala: Barsala collaborates with multifamily developers to provide innovative, technology-driven vacancy solutions that enhance revenue with increased flexibility during lease-up. Founded in Seattle in 2016, Barsala has managed over 4,000 units across 25 markets since its inception. Multifamily developers partnering with Barsala convert vacant, non-revenue generating units into fully-furnished rental options for corporate housing requirements. Consequently, Barsala partners experience a substantial increase in revenue and expedited activation of the apartment community.
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By Ravi Kumar
