OYO, a global travel technology company, has finalized the acquisition of G6 Hospitality, the operator of Motel 6 and Studio 6 brands, for $525 million from Blackstone Real Estate. This strategic move strengthens OYO’s presence in North America.
The acquisition is expected to boost OYO’s EBITDA to over Rs 2,000 crore ($238 million) by FY26. For the upcoming financial year, Motel 6 alone is projected to contribute an EBITDA of over Rs 630 crore ($75 million). This integration adds approximately 1,500 franchised hotels across the United States and Canada to OYO’s portfolio, significantly enhancing its footprint in the region. Combined, the entities are anticipated to generate a Gross Booking Value of approximately $3 billion, with G6 Hospitality contributing $1.7 billion.
OYO has steadily grown its European market share through strategic acquisitions under OYO Vacation Homes (OVH). The company manages over 184,000 properties globally across Europe, the US, the UK, Southeast Asia, and the Middle East. Europe remains a key market for OYO, supported by notable brands and acquisitions.
Among its European holdings, DanCenter manages 12,000 properties across Denmark, Sweden, Norway, and Germany. Acquired in 2019, DanCenter has since doubled its revenue and market presence, establishing itself as a leading vacation rental operator in Denmark. Other prominent brands include Belvilla, which oversees 65,000 holiday homes across 20 countries, and Traum-Ferienwohnungen, an online vacation rental platform managing 100,000 properties.
In 2022, OYO acquired Direct Booker, a Croatian vacation rental company with 3,200 properties. More recently, it expanded its footprint in France by acquiring CheckMyGuest, a premium vacation rental management company based in Paris.
OYO plans to integrate advanced technology into its operations, leveraging its 300-member product specialist team. This initiative aims to enhance guest experiences and streamline operational efficiency across its global portfolio.
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By Proptechbuzz
By Ravi Kumar
