PERQ, a prominent figure in digital marketing solutions for the multifamily sector, has ventured into the realm of PPC advertising through the acquisition of pivotal assets from a leading player in multifamily marketing. With this move, Caleb Bartlett, the seasoned founder of LeadStart Marketing, now assumes the role of Senior Director of PMC Advertising at PERQ, leveraging over 15 years of unparalleled experience in multifamily PPC and digital marketing.
Bartlett is renowned for his adeptness in steering successful marketing campaigns and generating top-tier leads within the multifamily domain. Prior to his tenure at PERQ, he spearheaded a thriving marketing agency, overseeing marketing endeavors for over 12,000 units with an annual PPC expenditure surpassing $5 million. With a solid track record in constructing efficacious sales funnels and steering high-performing marketing teams, Bartlett stands as a trailblazer in the multifamily industry.
Expressing his excitement about joining PERQ, Bartlett remarked, “I am thrilled to join the talented team at PERQ and lead the advertising vertical for the company. I am confident that our expanded capabilities in PPC advertising will bring significant value to our customers, enabling them to attract more residents to their communities.”
Scott Hill, CEO of PERQ, echoed Bartlett’s sentiments, expressing enthusiasm for the acquisition and its implications for PERQ. “PPC advertising and Caleb’s deep understanding of the multifamily market is a natural complement to PERQ’s existing capabilities. We already have tools to make your website a lease magnet, getting more free leads and leases from website visitors, and this expansion will allow us to continue to decrease our customers’ cost per lead and cost per lease.”
About PERQ
PERQ serves as a multifamily technology platform empowering Property Management Companies (PMCs) to achieve high occupancy rates with minimized effort and cost. Utilizing cutting-edge AI tools, PERQ transforms PMCs into potent lease magnets. With AI tools for PPC and social advertising, lead capture, cross-channel conversational AI, nurture automation, and personalization, PERQ orchestrates more than 4 million remarkable experiences for marketing leads from every lead source annually. Presently, over 150 PMCs leverage PERQ to attract, engage, and convert more lease prospects.
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By Proptechbuzz
By Ravi Kumar
