Properti and LJ Hooker Announce Strategic Partnership to Enhance Real Estate Marketing

Properti, a prominent player in PropTech, and LJ Hooker, one of Australia’s most reputable real estate networks, have entered into a strategic partnership designed to elevate digital marketing efforts and boost operational efficiency within the real estate sector.

This collaboration brings advanced tools and streamlined integrations to LJ Hooker’s vast network of offices and agents, aiming to set a new standard in real estate marketing practices.

Key Aspects of the Partnership:

1. Next-Level Social Media Marketing: Properti’s platform is customized for LJ Hooker’s needs, allowing agents to easily create, schedule, and track social media campaigns across multiple platforms.
2. Seamless Single Sign-On (SSO): The implementation of Single Sign-On (SSO) simplifies the user experience, enabling LJ Hooker’s agents to access all integrated tools with a single login, increasing efficiency.
3. Canva Integration: Agents can now design branded marketing materials directly within Properti’s platform using Canva’s design tools, streamlining the content creation process.
4. LJ Hooker CRM Integration: The deep integration with LJ Hooker’s customer relationship management system ensures seamless data flow, keeping marketing channels synchronized with real-time customer information.
5. HubSpot Integration: Connecting Properti’s platform with HubSpot brings advanced automation tools, helping agents with lead generation and nurturing efforts.

Craig Deveson, CEO of Properti, highlighted the significance of this collaboration, stating, “Partnering with LJ Hooker represents a key moment in our journey to enhance real estate marketing. Our technology, combined with LJ Hooker’s industry expertise, will drive greater productivity and set new benchmarks for marketing in real estate.”

Stephan Gervois, General Manager of Marketing at LJ Hooker, commented, “LJ Hooker has always been an innovator in real estate. Our partnership with Properti is aligned with our commitment to providing our agents with the best technology to thrive in today’s digital environment.”

The integration of these new tools has been in progress for several months, showing positive adoption and results across the LJ Hooker network.

For further details, contact:
Properti Media Contact: Craig Deveson (0438 790 035)
LJ Hooker Media Contact: Patrick Avenell

About Properti:
Properti is a leading PropTech company specialising in advanced
marketing solutions for the real estate industry. With a focus on innovation and user-centric
design, Properti empowers real estate professionals to excel in the digital age.

About LJ Hooker:
LJ Hooker Group has been pioneering real estate since opening of its first LJ Hooker office
in Maroubra, Sydney, in 1928. Since then, it has grown to become a house of brands
including two boutique networks — Atlas by LJ Hooker in Australia and Harveys in New
Zealand — and LJ Hooker Commercial, which provides a comprehensive range of
commercial real estate services.