After exiting the DairyTech SaaS sector with Mr.Milkman, entrepreneur Samarth Setia is shifting focus to real estate technology. His new venture, Rezio, is designed as an AI-powered assistant aimed at addressing inefficiencies and reducing operational costs in the real estate industry. Rezio functions as a digital support system for brokers, agencies, and developers, automating administrative tasks to improve productivity and streamline sales.
In traditional real estate brokerage, agents spend a significant portion of their time on administrative tasks such as lead management, appointment scheduling, and document processing. These inefficiencies contribute to higher costs and prolonged sales cycles.
Setia, Founder and CEO of Rezio, noted the need for change: “Brokers often lose valuable time on operational work rather than client engagement. Rezio leverages AI to automate these tasks, allowing agents to focus on sales and relationship-building.”
Rather than replacing human agents, Rezio enhances their workflow. The platform can handle inquiries, qualify leads, schedule meetings, send personalized updates, and draft initial agreements. For developers and agencies, Rezio integrates with existing systems to manage inventory and coordinate operations in real time. By reducing manual work, the platform aims to shorten the sales cycle and optimize marketing expenditures.
“Developers often allocate a significant portion of a property’s value to sales and marketing. Rezio has the potential to improve efficiency, ultimately lowering costs,” Setia added.
Rezio has partnered with a Pune-based developer and launched pilot programs in Dubai, where brokerage firms are testing its AI-driven capabilities. Initial feedback suggests that the platform helps streamline workflows and improve lead conversion rates, reinforcing its potential impact on the sector.
Setia previously founded Mr.Milkman, a SaaS platform for the dairy supply chain, which was acquired by Dairy.com (now Ever.Ag). His approach to leveraging technology for operational efficiency now extends to real estate, where manual processes remain prevalent. Rezio aims to redefine sales operations by introducing AI-driven automation, benefiting brokers, developers, and homebuyers.
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By Proptechbuzz
By Ravi Kumar
