Street Group, a Manchester-based software company specializing in solutions for estate agents, has raised £3.3 million in a minority investment led by Praetura Ventures. The funding, which includes contributions from NPIF II – Praetura Equity Finance, part of the Northern Powerhouse Investment Fund II, aims to support the company’s continued growth and innovation.
Founded in 2015 by siblings Tom and Heather Staff, Street Group offers two flagship products: Spectre, a marketing platform that helps estate agents optimize lead generation and campaign performance, and Street.co.uk, a customer relationship management (CRM) tool for sales, lettings, and property management. Both products integrate artificial intelligence (AI) to enhance efficiency and improve user experience.
Street Group, which operates with a team of 146 employees, has earned industry recognition, including being named Best Overall Supplier at the 2024 EA Masters and Gold Supplier of the Year at the ESTAs 2024. The firm supports over 4,000 estate agents across local, regional, and national markets.
The newly raised funds will enable Street Group to accelerate product development, expand its team, and introduce additional AI-driven features. These advancements aim to address the evolving needs of estate agents and home-movers while modernizing the traditionally manual processes in the industry.
Spectre leverages AI to predict when properties are likely to enter the market, improving marketing campaign effectiveness by over 300%. It supports multi-channel campaigns through direct mail, email, social media, and property reports.
Street.co.uk enhances operational efficiency with features such as intelligent online booking, automated workflows for background checks, and AI-powered tools like image enhancement and tenant maintenance triaging, which reduces inbound maintenance requests by up to 20%. The platform also offers consumer mobile apps that provide transparency for home-movers and landlords while helping agents differentiate themselves in a competitive market.
Praetura Ventures’ Investment Director, Peter Carway, has joined Street Group’s board as part of the deal. Commenting on the investment, Carway emphasized the potential of AI-driven solutions to revolutionize the real estate sector and highlighted the firm’s strong foundations for growth.
Heather Staff, Co-Founder of Street Group, noted that the investment aligns with the company’s vision of simplifying property transactions for agents and home-movers through advanced technology.
The £660 million Northern Powerhouse Investment Fund II (NPIF II) supports businesses across the North of England, offering loans and equity investments to drive sustainable economic growth. Managed by the British Business Bank, the fund focuses on providing financial access to innovative small and medium-sized businesses in the region.
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By Proptechbuzz
By Ravi Kumar
