TreeHouse, the parent company of leading Dutch property portals Pararius and Huurwoningen.nl, has completed the acquisition of Properize, a pioneering scale-up specializing in rental candidate screening for real estate agents in the Netherlands.
Amidst a burgeoning demand for rental properties in the Netherlands coupled with a shrinking market supply, real estate agents face a deluge of rental inquiries necessitating meticulous screening procedures. Properize fills this crucial gap by offering efficient fraud detection and paperwork reduction services.
Utilizing AI-driven technology, Properize swiftly examines bank statements and employment documents, cross-referencing them for authenticity and detecting potential fraud within seconds while adhering to GDPR regulations.
Jasper de Groot, Director of TreeHouse, aims to expand Properize’s reach beyond real estate agents to a broader market. By integrating Properize’s screening services into their housing websites, TreeHouse seeks to simplify the rental process for all stakeholders and bolster their existing CRM system, Pararius Office, and lead generation tool, Leadflow.
Properize’s founder, Luis Perez, expresses confidence in the acquisition, foreseeing the opportunity to scale their service through TreeHouse’s extensive network and establish it as the standard for rental screening in the Dutch market.
About TreeHouse:
TreeHouse, the driving force behind Pararius, the leading rental housing platform in the Netherlands, is dedicated to innovation and development across various segments of the rental and homeownership market. With a diverse portfolio including Pararius, Huurwoningen.nl, Realstats, Pararius Office, Leadflow, and Rentaroof, TreeHouse continues to expand its offerings with the addition of Properize.
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By Ravi Kumar
