Visit Group, a Gothenburg-based hospitality and travel software company, has secured over €100 million in Strategic Growth funding from PSG.
PSG is set to acquire a majority stake in the company, taking over from Standout Capital, a Nordic technology investor, and other minority shareholders. Despite this shift, the founder and management will retain significant ownership.
The newly acquired funds will be channeled towards accelerating both organic and inorganic growth initiatives across the region. The focus is on expanding the array and depth of solutions offered to customers.
Under the leadership of CEO James Dixon and Founder/Executive Chairman Magnus Emilson, Visit Group specializes in Nordic hospitality and travel technology. The company offers collaborative commerce software tailored for in-destination experience vendors, ranging from lodgings and day tours to attractions, mountain resorts, ferry operators, amusement parks, and activity vendors.
As of August 2023, Visit Group serves a clientele of over 2,200 customers spanning more than 25 countries. The company’s diverse software solutions create an ecosystem facilitating hospitality and travel providers in packaging, selling, distributing, and delivering exceptional guest experiences.
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By Proptechbuzz
By Ravi Kumar
