Viewit’s roadmap for 2026 is shaped by direct feedback from agents and property buyers. Over the past year, the company has focused on understanding how homes are marketed today and where traditional portals continue to fall short. As a result, Viewit plans a measured market expansion and the rollout of tools designed to modernise property discovery.

Entering the London Property Market

Viewit will launch operations in London in 2026, marking its first major expansion into the UK.

London remains one of the world’s most established real estate markets. However, the digital discovery experience is still largely image-led and has seen limited change over the years. The market is currently dominated by a small number of portals, while renter demographics continue to shift.

Most renters in London today fall within the 25–34 age group. This audience increasingly prefers transparent, social-style, video-first property discovery rather than static listings.

Although residential prices in London saw a modest correction of around 1% in 2025, the city’s fundamentals remain strong. As a global financial hub and one of the most visited cities worldwide, London continues to attract corporate tenants and short-term renters. These factors position the market for gradual recovery in 2026, particularly in rental segments.

Viewit believes this environment creates an opportunity for a video-first alternative to traditional property portals.

AI Video Editor for Faster Property Marketing

Alongside its geographic expansion, Viewit is introducing an AI-powered video editing tool aimed at simplifying property marketing.

Many agents rely on phone-shot videos, which often lack consistency and polish. This challenge surfaced repeatedly during product feedback sessions. In response, Viewit developed its AI Video Editor to reduce production friction.

With Viewit Video Studio, agents can upload a raw property video and receive a branded, edited version within minutes. The tool automatically improves lighting, applies suitable filters, adds music, and labels rooms such as bedrooms, bathrooms, or balconies. It also detects nearby points of interest, including amenities or transport links, and embeds agent branding and contact details.

Once processed, videos are published on Viewit and can be downloaded for use across platforms such as Instagram and TikTok. The beta version launches before the end of February and will be available to agents globally.

Simplifying Social Media Advertising

Viewit is also rolling out a simplified advertising solution for Meta platforms.

While property portals remain relevant, social media has become a major channel for property marketing. In Dubai, social platforms accounted for 55% of agent advertising spend in 2025. However, campaign setup on Meta Business Suite remains complex for many agents.

Viewit’s solution allows agents to launch campaigns quickly without managing multiple dashboards. Over time, this capability will be integrated directly into the Viewit app. Agents will be able to promote listings on Meta platforms and receive leads within the Viewit ecosystem.

Focus Areas for 2026

Viewit’s priorities for 2026 centre on expansion, automation, and practical tools informed by community feedback. The company plans to continue working closely with agents and customers to refine its platform as property discovery becomes increasingly video-led and social-first.